THE 2022 TARGET HOLIDAY SHOPPING GUIDE - BLACK AT TARGET
Updated: Nov 22, 2022
Happy Holidays, TWB fam! Target has stepped up its game and made it possible to have a full-on Black-owned/Black-founded/Black representation holiday season. (see below to understand what this means).
As promised during Black History Month, Target is increasing the number of products from Black-owned businesses in stores and online, with new Black-owned companies debuting products this month.
I've curated this list, especially for the TWB family - including games and books (y'all know I'm all about those), no matter what holiday you celebrate.
TIPS BEFORE YOU SCROLL:
Items will be marked with asterisks to indicate if they are: BLACK-OWNED* (owned by Black individuals), BLACK-FOUNDED** (founded by Black individuals, the founder may still be CEO and have the original team under a larger company), or BLACK REPRESENTATION*** (things Black folks like to see: Black Santa, Proud Family, etc. and/or things designed by Black individuals but produced by Target).
Please bookmark this page because I'll be adding to the list throughout the holiday season. And ya'll know that IG sees everything first, so turn on @targetwhileblack story and post notifications!
Don't forget to support these businesses outside of their Target collections!
GIFTS FOR THEM
103 Collection (vegan and sensitive skin-friendly beard products)*
Be Rooted gift sets (puzzles, journals, cards, cups)*
Addie Rawr (journals)*
Spoonful of Faith (journal)*
Satya and Sage (candles)*
Freses Branchiaux (candles)*
Love Cork Screw (candles)*
Iyoba (soaps and body oils)*
GIFTS FOR KIDS
HarperIman (dolls and accessories)*
GIFTS FOR BABIES
Marissa's Pick: Afro Unicorn. Unicorns with fros? I mean? Come on! If you want one in an adult size (like me), click here.
Curated by Danielle Marietta, award-winning author of the Holly-day After, and Mr. Maloof (All books authored by Black individuals).
BOOKS FOR KIDS
BOOKS FOR OLDER KIDS
Almost There by Farrah Rochon AND ADULTS :)
Marissa's Pick: Holly-day After. I chose Danielle to curate this list because I love this book - it's the best feel-good book for the holiday season and was an instant favorite for my kids.
BOOKS FOR ADULTS
Marissa's Pick: Royal Holiday. A Black Christmas romance in London? Yes, please. If you love Hallmark Channel holiday movies, you'll enjoy this book!
Brilliant Or Bs? Game (teen-friendly)*
Kulture Karaoke Game (teen-friendly)*
A+X Puzzles (kids)*
Beauty Bakerie (mini make-up)*
The Lip Bar (mini make-up)*
Mented Cosmetics (mini make-up)*
Habit Cosmetics (nail polish)*
Coloring Book Bundle - Bellen's More Than Peach*
Marissa's Pick: Black Paper Party! Again, me + t-shirts = happiness. The Black Paper Party Brand released a