THE 2022 TARGET HOLIDAY SHOPPING GUIDE - BLACK AT TARGET

Happy Holidays, TWB fam! Target has stepped up its game and made it possible to have a full-on Black-owned/Black-founded/Black representation holiday season. (see below to understand what this means).

As promised during Black History Month, Target is increasing the number of products from Black-owned businesses in stores and online, with new Black-owned companies debuting products this month.

I've curated this list, especially for the TWB family - including games and books (y'all know I'm all about those), no matter what holiday you celebrate.

TIPS BEFORE YOU SCROLL:

• Items will be marked with asterisks to indicate if they are: BLACK-OWNED* (owned by Black individuals), BLACK-FOUNDED** (founded by Black individuals, the founder may still be CEO and have the original team under a larger company), or BLACK REPRESENTATION*** (things Black folks like to see: Black Santa, Proud Family, etc. and/or things designed by Black individuals but produced by Target).

• Please bookmark this page because I'll be adding to the list throughout the holiday season. And ya'll know that IG sees everything first, so turn on @targetwhileblack story and post notifications!

• Don't forget to support these businesses outside of their Target collections!

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GIFTS FOR THEM

• 103 Collection (vegan and sensitive skin-friendly beard products)*

• Scotch Porter 2022 Holiday Hair Essentials Kit*

• Be Rooted gift sets (puzzles, journals, cards, cups)*

• Addie Rawr (journals)*

• Spoonful of Faith (journal)*

• Satya and Sage (candles)*

• Freses Branchiaux (candles)*

• Love Cork Screw (candles)*

• Iyoba (soaps and body oils)*

GIFTS FOR KIDS

• HBCYou (dolls)*

• HarperIman (dolls and accessories)*

• Brown Toy Box*

• Healthy Roots Dolls*

• Black Panther Dolls***

• Afro Unicorn*

• Naturalista Doll Head*

• Disney's ILY Dolls***

• Orijin Bees*

GIFTS FOR BABIES

• Little Muffincakes*

• SoapSox*

Marissa's Pick: Afro Unicorn. Unicorns with fros? I mean? Come on! If you want one in an adult size (like me), click here.

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BOOKS

Curated by Danielle Marietta, award-winning author of the Holly-day After, and Mr. Maloof (All books authored by Black individuals).

BOOKS FOR KIDS

• The Holly-day After by Danielle Marietta

• Magnolia Flower by Zora Neale Hurston & Ibram X Kendi

• Black Girl Rising by Brynne Barnes

• Shine Bright by Kheris Rogers

• Opal Lee and What it Means to be Free

• Wakanda Forever: The Courage to Dream

BOOKS FOR OLDER KIDS

• Swim Team by Johnnie Christmas

• The Guilded Ones by Namina Forna

• StuntBoy, In The Meantime by Jason Reynolds

• Almost There by Farrah Rochon AND ADULTS :)

Marissa's Pick: Holly-day After. I chose Danielle to curate this list because I love this book - it's the best feel-good book for the holiday season and was an instant favorite for my kids.

BOOKS FOR ADULTS

• Reading For Our Lives by Maya Payne Smart

• Love Radio by Ebony Ladelle

• Hurricane Summer by Asha Bromfield

• Take My Hand - By Dolen Perkins-Valdez

• This Close to Okay by Leesa Cross-Smith

• Royal Holiday by Jasmine Guillory

Marissa's Pick: Royal Holiday. A Black Christmas romance in London? Yes, please. If you love Hallmark Channel holiday movies, you'll enjoy this book!

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GAMES

• Brilliant Or Bs? Game (teen-friendly)*

• Kulture Karaoke Game (teen-friendly)*

• Growing Up Black Memes*

• Upbounders by Little Likes Kids*

• A+X Puzzles (kids)*

• African American Expressions*

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STOCKING STUFFERS

• Flipstik Defy Gravity Cell Phone Stick & Stand*

• Beauty Bakerie (mini make-up)*

• The Lip Bar (mini make-up)*

• Mented Cosmetics (mini make-up)*

• Habit Cosmetics (nail polish)*

• G.L.A.M. Body Scrubs*

• Coloring Book Bundle - Bellen's More Than Peach*

• Kyutee Nails*

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DECOR/WRAPPING/BAGS/PJs

• Greentop Gifts*

• Black Paper Party*

• Black Joy PJs***

• Green Black Santa PJs***

• Mia Saine***

• Black representation gift cards***

Marissa's Pick: Black Paper Party! Again, me + t-shirts = happiness. The Black Paper Party Brand released a gnome shirt for Christmas, and I am OBSESSED.