TargetWhileBlack got its name to put a positive spin on a negative term. When you are doing something while Black, you bring the flavor and the culture with you—not the negativity. On my pages, I highlight Black brands, representation, and all-around cool things I find in Retail. My overall goal is to raise awareness and increase exposure to Black brands in retail stores.
As a result, TargetWhileBlack has now expanded two pages (TargetWhileBlack and RetailWhileBlack) showing everyone how to buy Black in all retail spaces such as the mall, the grocery store, and other box brands. I have promoted Honey Pot, Scotch Porter, Be Rooted and many more Black brands found in retailers like Ulta, Macy's, Nordstorm, Publix, Whole Foods and Target.