What you need to know to shop Black at Amazon

I’m about to drop two facts:

1. Most products on amazon.com are not sold directly from Amazon but by thousands of independent businesses.

2. You can (easily) shop Black at Amazon!

Let me teach you how to search for everything black at Amazon and share all of the Black products I’ve found and a few of my favorites.

HOW TO FIND BLACK-OWNED PRODUCTS AT AMAZON

It’s really simple! You can type “black-owned products” into the search bar, and a link to Amazon’s curated Black-owned products and businesses page, highlighting a few categories, products, and business owners.

You can also search for “Black-owned [product]” to find a specific item. But be aware that everything that pops up may not be Black-owned (especially results that appear further down the page).

SHOP RETAIL WHILE BLACK’S AMAZON STORE

I’ve found 300 Black-owned products for you at Amazon!

Here are a few of my favorites:

(I may earn commission from these links because RWB, too, is a black-owned business.)

Black-owned grocery

Marissa’s pick: Zach & Zoe Honey Sweet Bee Farm (If you love Brussels sprouts with bacon, drizzle this on it and thank me later.)

Black books

Marissa’s pick: Royal Holiday (Quick and fun holiday read.)

Black-owned for kids

Marissa’s pick: Naturalistas (These dolls are just too cute; each has a different hair texture!)

Black-owned accessories

Marissa’s pick: Valencia Key (I usually have one bangle on my wrist! I love it. It makes me feel fancy.)